Be Prepared. Don't Fumble the Bag.

Before we get started with this week’s newsletter - I just want to thank you for taking the time to check out the email.

I appreciate each and every one of you legends. 🫡

Also, if you’re on Instagram - make sure to give me a follow on there.

I’m going to be focusing on social strategy for small businesses, which anyone can use to grow their brand.

Let’s get started

It’s been about 2 weeks since the Hawk Tuah girl went viral for… well… her catchphrase?

Yeah, it might not be the most glamorous thing to go viral over - but at this point, if someone uses the Internet on a daily basis, there’s a good chance they’ve seen the meme.

Unfortunately, there’s also a very good chance that the majority of people are tired of seeing/hearing about it now.

Her real name is Haliey (no, that’s not a typo) Welch, and like many people that randomly go viral - she was not prepared.

6 months ago, she deleted all of her social media accounts because she wasn’t really all that interested in having an online presence.

Ever since she went viral, she’s been trying to play catch up.

When interviewed and asked what she planned on doing with her newfound fame, her answers ranged from posting more on Instagram to starting a podcast.

It’s funny how going viral can totally change how someone looks at social media?

If you’re reading this newsletter, there’s a very good chance that you are well aware of the benefits of having a personal brand - or building something online.

I made a post this week saying that the Hawk Tuah girl was on minute 14 of her 15 minutes of fame - and her options for capitalizing on her fame were quickly running out.

While I was mostly joking, we all know how this is going to play out.

A new meme is going to go viral in a week and everyone is going to move on. Hawk Tuah girl will be forgotten by all but her most diehard fans.

Now don’t get me wrong. She is going to make money from this, but nowhere near the amount she would have made if she already had an online presence.

No, that doesn’t mean that we should all be trying to be “influencers,” but everyone should have something that will convert fans to customers if they ever find themselves in a similar situation.

As of me writing this, Haliey has started a new Instagram with a link to her merch website and newsletter - but is it too late?

I don’t think so, but the Internet moves on very quickly and the window for capitalizing on going viral is extremely short.

Learn from this whole situation so you don’t make the same mistake.

While 99.99% of people will never get the opportunity that Hawk Tuah girls has had, there is a very good chance you could achieve it on a smaller level.

Focus on your niche and start posting.

Start a newsletter now and send a few issues out every month.

Build something because it’s better than building nothing.

The future will always be better for those who are prepared.

See you next week!

PS: If you enjoy this newsletter, please check out this week’s sponsor 1440 Media. The best unbiased news source for the intellectually curious. ⬇️